Newspaper advertising revenue fell 7.9 percent in 2007, the second-worst year in more than half a century, the Newspaper Association of America said on Friday. Those figures include continued growth in online advertising.
Newspaper Print Ad Sales Fall 9.4%, Most on Record: U.S. newspapers suffered their worst drop in print advertising sales since industry record- keeping began 57 years ago, hammered by the housing-market slump and competition from the Internet.
Print More Trusted Source of Information Than Internet: The MediaVest study also found:
* There remains very low duplication between the audiences for print publications and their online companions. Duplication ranged from 1% to 6% for every category except entertainment, where some titles reached duplication rates of 10%.
* Print titles should deliver something different with their online extensions, according to 79% of respondents who were dual magazine and digital users. But only 44% said they strongly believed that publishers' sites really offer something unique.
Six Months In, And 600 Posts Later . . . The Worlds Of Blogging and Journalism Collide (In My Brain): Just as more and more blogs are building up professional writing staffs, more and more newspapers and magazines are requiring that their writers start blogging.
AdweekMedia has selected The Economist’s Micklethwait and publisher Paul Rossi as Executive Team of the Year, and the title comes in at No. 1 on this year’s Hot List.
