23 maio 2008

Mudança

Paris-based newspaper scraps 'dingbat' logo for a cleaner, more modern look: The International Herald Tribune has jettisoned its ornate, 142-year-old logo for a more modern, simpler look.

The detail-rich logo known by staffers as the "dingbat" was removed for good from the Paris-based newspaper's masthead Wednesday, replaced by the phrase, "The Global Edition of the New York Times." [...]





The logo's panorama of symbolic images features pyramids and camels, an ox pulling a plow, a bridge, an hourglass, a soaring airplane and a bald eagle atop a clock showing the time of 6:12 -- for unknown reasons, [Richard Kluger in "The Paper: The Life and Death of the Herald Tribune"] wrote.



The images and whimsical name became the stuff of journalistic folklore for some. The origin of the reference to dingbat -- meaning "a thing, object or contrivance," according to Webster's Dictionary -- is unclear.