Spending on cinema ads up; continued growth seen: Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5 percent to $539.9 million in 2007.
The latest data from the Cinema Advertising Council, whose members account for more than 82 percent of cinema ad revenue, shows 92 percent of total spending going toward onscreen commercials and 8 percent to other promotions in movie theaters.
On- and offscreen ad revenue in 2007 rose 18.5 percent each to $494.6 million and $45.3 million, respectively.
Rescuing the Critical Mass With 'Exile Cinema': As more than 30 film critics have abandoned or lost their posts since 2006, the discussion among many cineastes has evolved from confusion and disappointment to concern about the future: What will a world without print film critics be like?
