RPs e blogues

What do the freaking tech bloggers want? Bloggers are being commoditized. If we just go to press conferences, or only deal with embargoed news, and report on the same news everyone else is reporting on, well, then, just what reason is there for our business to exist? How will we build an audience that’s any different, than, say, TechCrunch or Fortune’s or ZDNet’s efforts? How will we justify to our sponsors that they should sponsor us as we are doing the same thing as everyone else? Especially if we have a smaller audience? Yeah, advertisers really love getting THOSE kinds of sales pitches. Imagine walking into a big company and putting up a Powerpoint that says “we’re the same as Techcrunch, but smaller.” What’s the chances you’ll walk out with a sponsorship?