10 reasons why newspapers won't reinvent news
1. Newspapers' core audience still doesn't want change, but they're aging and they like a product that nobody else wants.
2. The culture of newspaper management is a dysfunctional relic of a low-bandwidth, monopoly era.
3. The culture of newsroom leadership contains a fatal 20th century flaw: A fundamental belief that equates all new trends with dangerous "fads."
4. No budget for research, development or training means most newspapers can't see what's coming, don't have the necessary tools for survival and couldn't use those new tools effectively anyway
5. Newspapers don't "own" enough creative technological expertise [...] to constitute a viable tech infrastructure.
6. Inertia, uncertainty and toxic paralysis rule most newspaper companies.
7. Individual ad-reps still make more money selling print ads than Web ads.
8. Newspapers have already lost one of their key selling points: Social currency.
9. The connection between quality and profitability has been broken irreparably.
10. Finally: Newspaper companies hate modern journalism.
