27 novembro 2008

Como se faz humor?


Onion Nation: If its absurdist twists and wicked parodies of conventional journalism are just a joke, the country's leading satirical newspaper is having the last laugh

If you were a prospective gag headline, you would probably feel about the writers' room at the Onion the way World War II soldiers felt about the view of Omaha Beach as the landing craft doors yawned open. By midafternoon on a Monday, at the paper's SoHo offices in Manhattan, the writers at America's most successful satirical newsweekly had mowed down somewhere in the neighborhood of 600 possible headlines in search of a dozen or so solid comic premises around which an issue of the paper would be built.

In an inversion of the traditional editorial process, the Onion chooses its headlines and then invents stories to fit them.