23 fevereiro 2009

Jornais lucrativos e com procura. Como?

Information Wants to Be Expensive: Newspapers need to act like they're worth something.

For years, publishers and editors have asked the wrong question: Will people pay to access my newspaper content on the Web? The right question is: What kind of journalism can my staff produce that is different and valuable enough that people will pay for it online?

For Subscribers Only: Locking Up the News Sites: Will online users pay for access to content? The AP and others are mulling ways to make it work

It's Not Newspapers in Peril; It's Their Owners: "Not a lot of papers are operating at a loss," said John Morton, the veteran industry analyst. "There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there."

Publicly owned newspapers averaged an operating profit of 10.8% in the first three quarters of last year, Mr. Morton said. That's not the margin enjoyed by newspapers when they were monopolies, but it's not nothing either.

[sobre os conteúdos pagos online, uma breve nota para os que acham que não será "elegante nem fácil" ou que é um modelo rejeitado há mais de uma década: o mesmo foi dito sobre a música online mas o iTunes está a vender músicas há vários anos...]