Time's Stein decides to be the first columnist to solicit product placement: Joel Stein's plan was going smoothly ["This Journalist Is Brought to You by..."] "until my editor's editor's editor decided we had a policy against the mingling of advertising and editorial content." He tried, but "all my efforts did was teach me exactly why the proud, antediluvian print-journalism companies are in financial trouble. Not only is Time Inc. turning down $25,000 [solicited for the column], but it's employing three editors for this column."
12 março 2009
Jornalismo patrocinado
Time's Stein decides to be the first columnist to solicit product placement: Joel Stein's plan was going smoothly ["This Journalist Is Brought to You by..."] "until my editor's editor's editor decided we had a policy against the mingling of advertising and editorial content." He tried, but "all my efforts did was teach me exactly why the proud, antediluvian print-journalism companies are in financial trouble. Not only is Time Inc. turning down $25,000 [solicited for the column], but it's employing three editors for this column."
