Media Companies Falling Behind in Digital Space: A new study from IBM reveals a "growing rift" between advertisers, consumers and content owners, as media companies "struggle to keep pace with" new demands from tech-savvy viewers and marketers.
The study, which surveyed 2,800 consumers in six continents, as well as ad industry professionals worldwide, states that "media companies are falling behind in meeting the growing expectations of digital savvy consumers and the advertisers looking to reach them," and points to a "growing rift between advertisers and content owners, media distributors and agencies."
IBM is calling on content owners to "fundamentally" change the way they deliver information to audiences.
Every Airman is a Communicator: The Air Force Public Affairs Agency just published their New Media and The Air Force brochure, a guide to provide professionals with the knowledge they need to work online. It’s really an outstanding thorough guide, and a demonstration of how far mainstream America has come with social media. In the introduction the guide says, “If the Air Force does not tell it’s own story, someone else will.”
