Promoters of all kinds take a shot at online video: Businesses, colleges and institutions are leaping into online video production as the audience for clips soars and production and distribution costs plummet.
"It's a gigantic business," says Jeremy Allaire, CEO of Brightcove, an Internet video services firm. "Every single month it's just grown and grown, to the point where a majority of our customers now are not media companies. They are people using the Web to market, communicate, educate and inform."
