Internet Grows 37.5%, Traditional Media Declines 30%, 2006-2009 Media spending in the second quarter of 2009 declined steeply compared to the second quarter of 2006 -- but the same period saw an even larger increase, in percentage terms, in Internet revenues.
How can media firms keep pace? "Will we ever be able to monetize our content on new platforms as we did on traditional platforms?"
Nielsen: Web TV-Audience Metric in the Works: By the end of the year, Nielsen said it would be “well positioned” to roll out its Internet meter, which allows Nielsen to measure Internet viewing alongside TV usage
