Online display ads fall for the first time in nine years: The report also reveals that despite 2009's gloomy economic outlook and its devastating effect on the advertising industry, online ad spend as a whole weathered the storm, rising from £3.35bn in 2008 to £3.5bn in 2009.
The 4.2% rise, at a time when every other major media contracted, was propelled by search, video and affiliate marketing.
Paid search was up 9.5% like-for-like to reach £2.15bn, representing 60.7% of all online ad spend, and affiliate marketing by 38.2% to £72.6m.
