Fachadas de media

The semiotics of media facades: When buildings start to twitter
The study depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone or brain sensors for public participation. In the last decade, media facades have become a widespread element for luminous tweets. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions. Media facades with their strong ambition for an impressive imagery have dissolved the difference between architectural lighting and graphic design.