Online is UK's second-favourite news source, but only 3.8% pay: According to a study by Oliver and Ohibaum, 68% of UK consumers source news content online compared to 75% from TV and 54% in newspapers.
But though only 3.8% pay for online news, the percentage of users paying for content increases on mobile (9%) and tablet (19%).
The data means that news providers will need to rely on advertising rather than pay walls to bring in revenue
