18 agosto 2012

Métricas e impacto do jornalismo

Metrics, metrics everywhere: How do we measure the impact of journalism? If democracy would be poorer without journalism, then journalism must have some effect. Can we measure those effects in some way? While most news organizations already watch the numbers that translate into money (such as audience size and pageviews), the profession is just beginning to consider metrics for the real value of its work.