Parts of the video game business, in particular sports games, have long been an effective marketing vector for the traditional pop music industry. Placing a song, or even a snippet, into a popular video game can expose that artist to millions of potential new fans. But Riot's continuing success with K/DA (which refers to kills, deaths and assists — statistics tracked in many competitive games) points in a different and potentially more interesting direction. As video games become a lingua franca of global culture, top game properties can extend fully into other forms of entertainment on their own terms. https://www.protocol.com/league-of-legends-k-pop-single-billboard #Artes

Parts of the video game business, in particular sports games, have long been an effective marketing vector for the traditional pop music industry. Placing a song, or even a snippet, into a popular video game can expose that artist to millions of potential new fans. But Riot's continuing success with K/DA (which refers to kills, deaths and assists — statistics tracked in many competitive games) points in a different and potentially more interesting direction. As video games become a lingua franca of global culture, top game properties can extend fully into other forms of entertainment on their own terms. https://www.protocol.com/league-of-legends-k-pop-single-billboard #Artes
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