03 fevereiro 2009
Modelos de negócio
ou dados pessoais que nunca serão partilhados...
Twitter improves service, base; next, revenue: Advertising is among the most obvious sources of revenue for Twitter, although it risks alienating users by bombarding them with sales pitches. Aware of the danger, executives talk about a more consumer-friendly strategy of users voluntarily signing up for alerts about new products that they're interested in, or discounts. [...]
Another idea is to charge companies for corporate accounts that offer extra tools to connect with customers and to monitor what people are saying about products, the good and the bad. Indeed, Ross said, Twitter might be more valuable to companies as a place to listen, rather than talk.
Facebook aims to market its user data bank to businesses: Facebook intends to capitalise on the wealth of information it has about its users by offering its 150 million-strong customer base to corporations as a market research tool. The appearance, later this year, of corporate polls targeted at certain parts of the Facebook audience because of the information they have posted on their pages, is likely to infuriate privacy campaigners.
Twitter improves service, base; next, revenue: Advertising is among the most obvious sources of revenue for Twitter, although it risks alienating users by bombarding them with sales pitches. Aware of the danger, executives talk about a more consumer-friendly strategy of users voluntarily signing up for alerts about new products that they're interested in, or discounts. [...]
Another idea is to charge companies for corporate accounts that offer extra tools to connect with customers and to monitor what people are saying about products, the good and the bad. Indeed, Ross said, Twitter might be more valuable to companies as a place to listen, rather than talk.
Facebook aims to market its user data bank to businesses: Facebook intends to capitalise on the wealth of information it has about its users by offering its 150 million-strong customer base to corporations as a market research tool. The appearance, later this year, of corporate polls targeted at certain parts of the Facebook audience because of the information they have posted on their pages, is likely to infuriate privacy campaigners.
(In)formação vs (de)formação
Timor (9 years of Internet, still one ISP and a huge digital gap) com videojoke de 2007:
02 fevereiro 2009
Super "Pub" Bowl
Watch All the Super Bowl Spots
YouTube 2009 Super Bowl Ads & Commercials
NBC earning Super ad revenue: Network sells record $261 million in advertising
NBC sells out Super Bowl ads for record $206M: Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
YouTube 2009 Super Bowl Ads & Commercials
NBC earning Super ad revenue: Network sells record $261 million in advertising
NBC sells out Super Bowl ads for record $206M: Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
01 fevereiro 2009
Não há crise no lobbying
Washington Lobbying Grew to $3.2 Billion Last Year, Despite Economy: While companies across the board were losing record amounts of money and laying off employees last year, at least one industry seemed to weather the recession: lobbying. Special interests paid Washington lobbyists $3.2 billion in 2008, more than any other year on record and a 13.7 percent increase from 2007, the nonpartisan Center for Responsive Politics has found.
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