VITAMEDIAS
Some Companies Stand Out in the Battered World of Media: Analysts say any recovery for media companies will be muted and somewhat fragmented. "This will not be like previous recoveries, where a rising tide lifts all ships," said Michael J. Wolf, head of the media practice at McKinsey & Company. Advertisers are likely to support the more established companies with the more successful properties, he said, "because there is so much inventory to choose from and they are looking for quality."
There are more choices in magazines, cable networks and TV networks, he added.