09 outubro 2006

CULTURAS IN VITRO

Blogger book craze could fizzle from overkill: Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. [...]
"I just hope publishers with deep pockets don't squash the life out of blogs becoming books," said Clare Christian, publishing director of The Friday Project, a start-up firm dedicated to combing the Internet for book projects.
"It's like the dot-com boom all over again," added Paul Carr, Friday Project's editor in chief.
"In the same way that publishers knew they needed a Web site even if they didn't know what that was, they're just buying up blogs because they're hot."