09 outubro 2006

VITAMEDIAS

Web use overtakes newspapers: The time European consumers spend online has, for the first time, overtaken the hours they devote to newspapers and magazines, a study revealed.
But the growth of new media is expanding total media consumption rather than simply cannibalising print and television.
Print consumption has re-mained static at three hours a week in the past two years, as time spent online has doubled from two to four hours. Viewers are also spending more time watching television, up from 10 hours to 12 a week.
The Jupiter Research survey of more than 5,000 people in the UK, France, Germany, Italy and Spain shows that Europeans? use of the internet is still behind the rates seen in the US. A similar study by Jupiter of US habits found that Americans now spend 14 hours a week online ? as much time as they spend watching television ? and just three hours reading print.