The day the music died: The world is the way it is because of MTV. The world is pop. It all happened at some point in the 1960s, or the 1970s, or the 1980s. Plenty of magazines argue about when exactly this point was (these magazines are published because of MTV). But
it was not until the revolution began to be televised in the early 1980s, as something called MTV, that everyone began to appreciate how much the world had gone pop.