The Very, Very Personal Is the Political: Political parties are using enormous databases to learn everything about you so they can tailor their pitches for candidates just for you. Are campaigning and voting becoming just marketing and consumption? [...]
This is a complicated business. Each party's databank has the name of every one of the 168 million or so registered voters in the country, cross-indexed with phone numbers, addresses, voting history, income range and so on -- up to as many as several hundred points of data on each voter. The information has been acquired from state voter-registration rolls, census reports, consumer data-mining companies and direct marketing vendors. The parties have also amassed detailed information about the political and social beliefs that you might have shared with canvassers who have phoned or knocked on the door over the past few years.
