Hidden Asset: Thomas Davenport has helped midwife some of the biggest trends to have shaped business over the past 25 years -among them, reengineering and knowledge management. Now he's asking: Where do ideas come from? And how do they get traction? Here's his eight-point plan for winning with ideas.
- Companies compete with their brains as well as their brawn.
- Great ideas have three key elements (improved efficiency, greater effectiveness, or innovations in products or processes).
- There are no truly new ideas out there.
- Innovation comes from the front lines, but the top sets the tone.
- Every new initiative needs a champion.
- Sell no idea before its time.
- The story sells the idea.
- All ideas have a life cycle.
