28 maio 2004

VITAMEDIAS

Tabloiditis: Tabloid newspapers in many countries are full of topless women, celebrity gossip and xenophobia. But they also boast another attraction: women and younger people find their smaller pages easier to manage, especially on public transport. Broadsheets that usually look down on tabloids are now rushing to downsize. [...]
The reason? Broadsheets are mostly seeing their circulation slowly dwindle as older readers die and young people choose other sources for news and entertainment. They are also facing tough new competition from free commuter tabloids such as those published by Metro International, a Swedish firm. The trend is not entirely new.