27 julho 2004

VITAMEDIAS

Paper magazines doomed, report suggests: According to the report from Jupiter Media, quoted in today's Wall Street Journal, online advertising will account for over $8 billion in 2004, compared to over $12 billion for paper magazines.
But, the report suggests, that by 2008 online ad spends will surpass paper magazine spends by over half a billion dollars
. And the difference will grow as the decade matures.