Swedish Website Claims Success From Paid Content: Executives of Swedish-based online newspaper Aftonbladet are firm believers in paid content. Editor-in-chief Kalle Jungkvist claims to have 250,000 paying customers generating revenues of about ?2.7 million annually, making up 25 percent of the website's total revenues, following online advertising in importance. Jungkvist says "users must learn" that content is not for free any more.
Aftonbladet is Sweden's biggest online newspaper with 52 percent market share, attracting more than 6.2 million unique users in a country with a population of 9 million.
