In a British Mobile Phone Suit, the Color of Money Is Orange: But as a color, orange could one day become the legal property of Orange, the British mobile phone company.
Orange said yesterday evening that it would sue easyMobile, a wireless start-up founded by the entrepreneur Stelios Haji-Ioannou, who also founded the easyJet discount airline. Orange wants to keep easyMobile from ever using its signature color in advertisements. [...]
Suing for the rights to a color is not as unusual as it may sound, lawyers said.
