Interactive Viral Campaigns Ask Consumers to Spread the Word: As more Americans become comfortable with the Web, though, major marketers are increasingly asking agencies to produce elaborate, interactive online campaigns - even for grocery store goods that hardly anyone researches or buys online. [...]
As viral marketing gains adherents, it is also gaining awards shows like this week's Viral Awards in New York. The event, a North American version of the Viral Awards in Britain, primarily honored bizarre or risqué work like "Subservient Chicken" and an online campaign for Trojan condoms that portrayed seminude athletes vaulting into sexual positions.
