Isto já está ou vai acontecer em Portugal:
Hollywood to Newsosaurs: Drop Dead: In a surprising role reversal, Hollywood is about to deliver bad news to the Los Angeles Times and The New York Times and, to a lesser extent, other big-city dailies around the country. Every major movie studio is rethinking its reliably humongous display ad buys in those papers because those newsosaur readers are, to quote one mogul, ?older and elitist? compared to younger, low-brow filmgoers ? so it makes no sense to waste the dough. [...]
[W]ithout those big movie ads to foot the bill, both newspapers may not be able to justify the increased pages and bigger overhead they?re devoting to arts and entertainment coverage. [...]
According to the Motion Picture Association?s 2004 U.S. movie attendance survey, overall, 12-to 39-year-olds accounted for 57 percent of total moviegoers, 40- to 59-year-olds only 31 percent, and 60-plus-year-olds only 12 percent.
Look at the demographics for newspaper readers and it?s almost exactly the reverse.
Internet Wasn't A Blip, The Recession Was: Report Defines A 'New Media Order': the forces driving change are clear: the expansion of digital media technologies, the shift toward consumer control of media--especially media supported primarily by consumer spending--and a shift toward greater ROI in marketing that is driving advertisers to use greater shares of new media.
Talk on the future of newspapers: Good news for newspapers readers of the future. The medium will still be available, but with a slight twist. You get to print your own paper!
"News on the Net now feed readers with audio and visual clips"
serie de verano sobre plagiadores ilustres
Consumers Want Personalization -- and Privacy: According to the second annual personalization study conducted by personalization vendor Choicestream, 80 percent of consumers in the 2005 survey were interested in receiving personalized content. In 2004, 81 percent said they were interested in it.
Akamai Net News Index is the world's first and only daily Web traffic benchmark that tracks where news is being consumed on a global basis.
