What is Monocle?
We believe it’s time for a new, global, European-based media brand. With a keen focus, strong reporting, sharp wit and more classic approach to design, we’ve dubbed our venture Monocle. At the core there’s a monthly magazine delivering the most original coverage in global affairs, business, culture and design. Alongside, there’s a web-based broadcast component covering the same areas through a variety of bulletins, mini-documentaries and talk formats. Focused on informing and entertaining an international audience of disillusioned readers, listeners and viewers, it is our intention to create a community of the most interested and interesting people in the world.
MONOCLE ACCORDING TO TYLER BRULE [também criador da Wallpaper*]: Some of the 244 pages of the first issue.
A magazine-book with more than 50,000 words.
And a few quotes from Tyler Brule, founder of Monocle magazine, in The Observer: [...]
“We didn’t focus group it,” says Brule, emphasising that advertisers are paying full rate from the outset. “They had to buy a first-class seat,” he says. There were no discounts and no special favours.
“The Economist or Der Spiegel shows you can do quality journalism and hold your ground. We’ll just do it in a more visual way.”
Articles are long and well-researched, with every picture and story generated internally, and all foreign travel and expenses paid for by the magazine. “There is not one story generated by a press release,” Brule says.
