New Rules for Newspapers: The Internet has changed everything. If newspapers want to play – and win – then we need to follow the new rules:
1 Get real about the Internet
2 Tie journalists' pay to circulation
3 Ignore your loyal readers
4 Stop running news stories
5 Feed the cash cow
6 Drop the price
7 Solve the online revenue riddle
8 Promote as if success depends upon it
9 Join hands and sing Kumbaya
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