Podcasts audience not growing – claims report: Research presentation by from the yet-to-be-released US Arbitron/Edison Internet and Multimedia Study 2007 stated that only 13 per cent of people surveyed for the 2007 report said they had ever listened to a podcast.
The previous years report put the number at 11 per cent.
The 2007 report also found that only one per cent more had watched podcasts than in the previous year - 11 per cent up from 10 per cent in 2006.
