How blogs fit into France's highest-circulating daily
How has the blog grow in strength?
The growth has been continuous, with a lapse last summer after the soccer World Cup ended. Just after the cup, the audience declined, but beginning in September the audience returned.
What we observed is that when there is a collective emotional experience, people need to express themselves. The need for personal expression soars with emotion. In the old days, this was done through the mail and the phone. Now it’s through blogs. [...]
Do you have a final word about blogs and your paper?
What I really feel is how profoundly readers are attached to the newspaper. At a time when people doubt whether newspapers are perennial, the tools we use to communicate with the public are encouraging further insight and reflection, and newspapers are even more indispensable. I disagree with the view that the evolution of digital is threatening newspapers and journalism.
