Can Free Content Boost Your Sales? Yes, It Can: Have you checked out Monty Python’s YouTube channel? It’s got a selection of their brilliant (as always) clips, and it’s got links to buy their DVDs on Amazon. [...]
And you know what? Despite the entertainment industry’s constant cries about how bad they’re doing, it works. As we wrote yesterday, Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent.