04 março 2009

Levante-se o véu

Newspaper disaster? It's all my fault. I'm the one.: This is the wrong place to get into the thicket of ideas to "save" newspapers -- never mind the argument about whether they ought to be saved as presently constituted. iTune-like micropayments, non-profit endowments, endless "re-invention," free or fee, jacking up ISP providers, or Google (the only company in the world now trying hard to look smaller than it really is) for content money, ritual suicide. Let's try them all out, except maybe the last one.

Google Analytics Exec Tells Mags to Get Web Smart: Magazine websites still seem preoccupied with selling print subscriptions, but don't know how to make the most of their content, a Google executive told a magazine conference today. "That sort of made me sad," he said, "because that is your strategic advantage."