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Publicly humiliate her into joining your gym: Here's another entry for our public-shaming file: this bus-stop ad for a health club in the Netherlands. It has a scale in the seat and displays the sitter's weight for all to see. We're sure Fitness First is expecting a huge spike in membership from this, but the effect is ruined the moment two people share the seat. That and, you know, trying to win people's business by humiliating them.