16 março 2009

Pub para ganhar ou perder clientes?

Fitness First "Bus Stop"
Publicly humiliate her into joining your gym: Here's another entry for our public-shaming file: this bus-stop ad for a health club in the Netherlands. It has a scale in the seat and displays the sitter's weight for all to see. We're sure Fitness First is expecting a huge spike in membership from this, but the effect is ruined the moment two people share the seat. That and, you know, trying to win people's business by humiliating them.