VITAMEDIAS

Dois avisos à navegação:
1) Google Growth to Come From Traditional Media: Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video. [...]
Google CEO Eric Schmidt promised analysts that the company's extension into traditional media would fuel tremendous revenue growth in the future.
Advertisers would like to get the same kind of accountability and tracking that search advertising provides in other media, said Google cofounder Sergey Brin, The technology that came with the recent acquisition of dMarc Broadcasting could do it.

2) Polk Calls Traditional Media 'Nearly Obsolete' Among New Auto Buyers: DESCRIBING TRADITIONAL MASS MEDIA AS "nearly obsolete" among first-time car buyers, a well regarded auto industry researcher Tuesday released findings of a new study showing the Internet now is the dominant medium among new car buyers. The study, by the Polk Center for Automotive Studies, shows that TV has fallen to 8.2 percent, magazines to 4.4 percent, newspapers to 3.6 percent and radio to 1.1 percent of consumers who deem them the "most important informational tool" in their first-time car purchase. "The Internet's relevance in the 18- to 30-year age group has reached critical mass and is completely reconfiguring how car companies need to reach out to first-time buyers," said Lonnie Miller, managing director at Polk, who said that shift is reflected in more aggressive Internet marketing efforts by both manufacturers and local auto dealers.

CULTURAS IN VITRO

Table of newspaper mentions of of "fair use" and 'copyright":
1992: 19 1999: 16
1993: 32 2000: 93
1994: 33 2001: 92
1995: 28 2002: 80
1996: 44 2003: 82
1997: 34 2004: 57
1998: 66 2005: 113

TECNOSFERA

As notícias que não se lêem nos nossos jornais: Microsoft Amends Its Policy for Shutting Down Blogs: Among the changes outlined by the company's general counsel, Bradford L. Smith, at its Government Leaders Forum in Lisbon yesterday were a commitment to block content ? typically blog or personal Web site content ? on its MSN Spaces service only when served with "legally binding notice from the government indicating that the material violates local laws, or if the content violates MSN's terms of use."
Microsoft founder too rich for tax computer to handle: "My tax return in the United States has to be kept on a special computer because their normal computers can't deal with the numbers," he said at a Microsoft conference held in Lisbon.

VITAMEDIAS

Sobre o novo semanário de Saraiva:
- são "investidores na área financeira e gestão e fora dos media" (in José António Saraiva deixa grupo de Balsemão);
- Confrontado com os rumores de que o Millennium será um dos financiadores, o arquitecto prefere falar numa ?grande instituição bancária? e num ?empresário do sector dos media? (in Saraiva deixa Impresa)

VITAMEDIAS

Ainda a questão da independência da Entidade Reguladora da Comunicação Social (ERC): Qual a legitimidade do Estado, como importante proprietário de meios de comunicação social (RTP, RDP, Lusa), enquanto "regulado", portanto, nomear os reguladores das suas próprias empresas? [negrito meu]

[act.: Debate sobre a ERC na Universidade do Minho a 10 de Abril]

TECNOSFERA

Putting a Face on the First President: Solving a surprisingly long-standing mystery, a forensic anthropologist reconstructs what George Washington looked like as a young man

VITAMEDIAS

Sete milhões lêem jornais ou revistas: Os dados da terceira vaga de 2005 do estudo Bareme Imprensa da Marktest mostram como 7 milhões de portugueses contactam com a imprensa.
[Há uma diferença enorme entre ler e contactar.
Os números parecem-me exagerados mas é interessante ver o universo dos 15 aos 24 anos com 98,5% a ler - ou será a folhear? - jornais e revistas...]

VITAMEDIAS

Smoking out photo hoaxes with software: Scientific fraud. Tabloid hijinks. Digital tinkering with photos is rampant, but new software could help set the record straight.

VITAMEDIAS

originality discovered ou falta de originalidade em anúncios publicitários

VITAMEDIAS

A ler esta delirante The Secret Life of a Letter to the Editor (a New Yorker desceu na minha consideração...)
[descoberta deliciosa do Atrium]